The 5 Marketing Books You Should Not Joke With

2 min readSep 4, 2023


Photo by Kourosh Qaffari on Unsplash

Looking for books on marketing? I’ve been reading some within the past few months and I would like to share the titles with you here.

You can check them out or add them to your reading list.

Here is a quick summary of what they are about.

🎯 Small Business Big Money

Author: Akin Alabi
The title sounds more like a business book than a marketing book. But trust me, what’s a business without marketing? 😉 This book links business with marketing.

🎯 How To Sell To Nigerians

Author: Akin Alabi
This book is about learning how to market to ‘Nigerians’. The tips are also valuable for non-Nigerians. Nigerians are unique (you will agree with me 😊) but this book exposes the things that make them buy.

🎯 Selling The Invisible

Author: Harry Beckwith
This book is more than marketing. It touches on customer service, after sales, vision, branding, and everything you need to know about marketing a service business.

🎯 How To Sell Without Selling

Author: Terry Dean
I learnt so much about content creation from this book. You will learn that value trumps any other thing when it comes to content creation. You will also find how to create valuable content much faster, as well as the places to find those who can pay for what you’re marketing. It’s a really rich book.

🎯 Sell Like Crazy

Author: Sabri Suby
This book lived up to its name. It was big on copywriting and paid marketing. It’s a big book but I think I finished it in a day or two. As soon as you pick it up, you wouldn’t want to drop it until you’re done. It was super packed from beginning to the end.

Have you read any of these books?
Share lessons from any of them with me in the comments.

I’m also open to more titles that are not here. Drop the titles of marketing books you’re reading or those you know that are not here.


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Techie. Writer. Mentor. Teacher. Editor. Entrepreneur. Growth Marketing